How can companies ensure that their creative strategies not only inspire employees but also align with the overall business goals and objectives to drive sustainable growth and success in the long term?

Companies can ensure that their creative strategies inspire employees and align with business goals by clearly communicating the company's mission, vision, and values to all employees. They should provide opportunities for collaboration and input from employees at all levels to ensure that creative ideas are in line with the company's objectives. Regularly evaluating and adjusting creative strategies based on performance metrics and feedback can help ensure they are driving sustainable growth and success in the long term. Additionally, investing in employee training and development to foster creativity and innovation can help align creative strategies with business goals.