How can companies effectively align their internal culture and values with their external customer-centric initiatives to create a seamless and authentic customer experience?

Companies can effectively align their internal culture and values with their external customer-centric initiatives by ensuring that their employees are trained and empowered to embody the company's values in their interactions with customers. This can be achieved through regular communication, training programs, and recognition of employees who exemplify the desired culture. By fostering a culture of customer-centricity within the organization, employees will naturally prioritize the needs and satisfaction of customers in their day-to-day activities. This alignment will result in a seamless and authentic customer experience that is reflective of the company's values and commitment to customer satisfaction.