How can companies ensure that their awards and recognition programs are aligned with their overall business goals and values to maximize their impact on employee motivation and customer service performance?

Companies can ensure that their awards and recognition programs are aligned with their overall business goals and values by clearly defining their objectives and tying them to specific behaviors or outcomes that support those goals. They should regularly review and update their programs to ensure they remain relevant and effective in driving desired behaviors. Additionally, companies should communicate the criteria for receiving awards and recognition to employees and ensure they are consistent with the organization's values. Finally, companies should solicit feedback from employees and customers to gauge the effectiveness of their programs and make any necessary adjustments to maximize their impact on motivation and performance.