How can CX awards be used as a tool to not only recognize outstanding teamwork and collaboration, but also to drive continuous improvement and innovation within a company's customer experience strategies?

CX awards can serve as a form of recognition for teams that demonstrate exceptional collaboration in delivering outstanding customer experiences. By highlighting successful projects and initiatives, these awards can inspire other teams to emulate best practices and work together towards common goals. Additionally, the competitive nature of awards can encourage teams to continuously improve their processes and innovate in order to stay ahead of the competition and provide exceptional customer experiences. Overall, CX awards can serve as a powerful tool to motivate teams, foster collaboration, and drive innovation within a company's customer experience strategies.