How can companies incentivize and motivate their CX ambassadors to consistently embody the company's mission and values in their interactions with customers, beyond just training programs and assessments?

Companies can incentivize and motivate their CX ambassadors by creating a positive work environment that fosters a sense of belonging and purpose. Providing recognition and rewards for employees who consistently embody the company's mission and values can also be effective. Additionally, involving CX ambassadors in decision-making processes and giving them opportunities for professional growth and development can help keep them engaged and committed to representing the company's values in their interactions with customers. Lastly, regular feedback and communication from leadership can help reinforce the importance of upholding the company's mission and values in customer interactions.