How can companies measure the success of their CX Ambassadors in upholding brand values and creating exceptional customer experiences, and what strategies can they implement to continually improve and innovate in this area?

Companies can measure the success of their CX Ambassadors by tracking customer satisfaction scores, monitoring customer feedback, and analyzing retention rates. To continually improve and innovate in this area, companies can implement regular training sessions for CX Ambassadors, provide opportunities for them to shadow top performers, and encourage open communication and feedback between Ambassadors and management. Additionally, companies can use technology such as customer relationship management systems to collect and analyze data on customer interactions to identify areas for improvement.