How can companies effectively measure the impact of their CX ambassadors aligning with the brand's values on overall customer satisfaction and loyalty?

Companies can effectively measure the impact of their CX ambassadors aligning with the brand's values on overall customer satisfaction and loyalty by implementing surveys and feedback mechanisms to gather customer opinions. They can also track key performance indicators such as customer retention rates, Net Promoter Scores, and customer lifetime value to gauge the impact of CX ambassadors. Additionally, companies can analyze social media engagement and sentiment to understand how customers perceive the brand and its ambassadors. Regularly monitoring and analyzing these metrics will provide insights into the effectiveness of CX ambassadors in driving customer satisfaction and loyalty.