How can organizations ensure that their employees are fully aligned with the company's customer experience goals and values in order to maximize the impact of their engagement in CX initiatives?

Organizations can ensure alignment by clearly communicating the company's customer experience goals and values to employees. Providing training and resources to help employees understand and embody these goals is essential. Regular feedback and recognition for employees who demonstrate alignment with customer experience goals can also help reinforce the desired behaviors. Additionally, involving employees in the development and implementation of CX initiatives can increase their buy-in and commitment to achieving the company's goals.