How can smaller businesses with limited resources leverage social media platforms to enhance their online presence and customer engagement, and what strategies can they employ to stand out in a crowded digital marketplace against larger competitors?

Smaller businesses can leverage social media platforms by focusing on creating high-quality, engaging content that resonates with their target audience. They can also utilize paid advertising and influencer partnerships to increase their reach and visibility. To stand out in a crowded digital marketplace against larger competitors, smaller businesses can differentiate themselves by showcasing their unique brand personality, offering personalized customer experiences, and actively engaging with their audience through interactive content and timely responses. Additionally, they can leverage user-generated content and customer testimonials to build credibility and trust with potential customers.