How can businesses leverage social media platforms to gather real-time customer feedback and enhance their overall customer experience?

Businesses can leverage social media platforms to gather real-time customer feedback by actively monitoring comments, messages, and reviews from customers. They can also use polls, surveys, and direct messaging to engage with customers and solicit feedback. By analyzing this feedback, businesses can identify areas for improvement and make necessary changes to enhance their overall customer experience. Additionally, businesses can use social media to respond promptly to customer inquiries and concerns, showing their commitment to customer satisfaction.