In what ways can businesses leverage social media platforms to enhance their customer engagement strategies and ultimately improve their ROI?

Businesses can leverage social media platforms to enhance customer engagement by creating interactive content, such as polls, contests, and live videos, to encourage audience participation. They can also use social listening tools to monitor conversations and gather feedback from customers in real-time, allowing them to address concerns and improve customer satisfaction. By utilizing targeted advertising and influencer partnerships, businesses can reach a wider audience and increase brand awareness, ultimately driving sales and improving their return on investment.