How can companies leverage emerging technologies such as artificial intelligence, augmented reality, and chatbots to enhance their innovative CX strategies, and what metrics can they use to measure the success and impact of these new technologies on customer experience and business outcomes?

Companies can leverage emerging technologies like artificial intelligence, augmented reality, and chatbots to enhance their CX strategies by personalizing customer interactions, improving efficiency, and providing seamless omnichannel experiences. Metrics such as customer satisfaction scores, Net Promoter Score, customer retention rates, and conversion rates can be used to measure the success and impact of these technologies on customer experience and business outcomes. Additionally, tracking metrics like response times, resolution rates, and customer feedback can help companies understand how these technologies are influencing customer perceptions and driving business results.