How can companies ensure that they are not only collecting customer feedback but effectively using it to drive decision-making processes and ultimately achieve sustainable business growth?

Companies can ensure they are effectively using customer feedback by implementing a structured feedback collection system, analyzing the data to identify trends and patterns, and integrating the insights into strategic decision-making processes. They should also prioritize action on feedback that aligns with their business goals and continuously monitor and measure the impact of changes made based on customer feedback. By creating a culture of customer-centricity and consistently seeking feedback at all touchpoints, companies can leverage customer insights to drive sustainable business growth.