How can companies effectively integrate customer feedback into their decision-making process to continuously improve their customer-centric culture and drive sustainable growth?

Companies can effectively integrate customer feedback into their decision-making process by regularly collecting feedback through surveys, reviews, and social media channels. They can analyze this feedback to identify trends, patterns, and areas for improvement. By prioritizing customer feedback in their decision-making process, companies can make data-driven decisions that align with customer needs and preferences, ultimately leading to a more customer-centric culture and sustainable growth. Additionally, companies can involve frontline employees in the feedback process to ensure that customer insights are incorporated at all levels of the organization.