How can companies ensure that customer feedback is consistently incorporated into employee evaluations in a way that fosters a culture of continuous improvement and accountability, rather than creating a sense of fear or resentment among employees?

Companies can ensure that customer feedback is consistently incorporated into employee evaluations by creating a transparent and open feedback process that encourages constructive criticism and growth. Providing training and resources to help employees understand and act on feedback can also help foster a culture of continuous improvement. Additionally, linking feedback to specific goals and objectives can help employees see the value in receiving feedback and taking action on it. It is important for companies to emphasize that feedback is meant to help employees improve and grow, rather than to punish or create fear.