How can companies ensure that their employees are fully aligned with the customer-centric approach, and what strategies can be implemented to foster a culture of customer obsession within the organization?

Companies can ensure that employees are fully aligned with a customer-centric approach by clearly communicating the importance of customer satisfaction and providing training and resources to help employees understand and meet customer needs. Strategies to foster a culture of customer obsession include setting clear customer-focused goals, recognizing and rewarding employees who go above and beyond for customers, and encouraging open communication and collaboration across departments to ensure a consistent customer experience. Additionally, regularly seeking feedback from customers and employees can help identify areas for improvement and reinforce the importance of customer satisfaction throughout the organization.