What role does employee satisfaction play in the overall success of a company's shift towards prioritizing customer satisfaction, and how can companies effectively align their employee engagement strategies with their customer-centric approach to ensure a seamless and positive experience for both customers and employees?

Employee satisfaction is crucial in driving customer satisfaction as happy employees are more likely to deliver exceptional customer service. When employees feel valued and engaged, they are motivated to go above and beyond to meet customer needs. Companies can align their employee engagement strategies with their customer-centric approach by fostering a culture of open communication, providing training and development opportunities, and recognizing and rewarding employees for their efforts in delivering great customer experiences. By prioritizing both employee and customer satisfaction, companies can create a positive work environment that translates into a seamless and positive experience for both customers and employees.