How can companies strike a balance between utilizing technology to streamline customer interactions and ensuring that personal connections with customers are maintained in a digital-first world?

Companies can strike a balance by using technology to enhance customer interactions, such as implementing chatbots or personalized marketing strategies, while also prioritizing human touchpoints like personalized emails or phone calls. It is important for companies to invest in training their employees to effectively use technology and maintain personal connections with customers. Additionally, gathering feedback from customers through surveys or feedback forms can help companies understand the effectiveness of their digital strategies and make necessary adjustments to maintain personal connections. Ultimately, a combination of technology and personalized interactions can help companies provide a seamless and engaging customer experience in a digital-first world.