How can companies ensure that their virtual customer engagement strategies are aligning with changing customer preferences and technological advancements in order to stay ahead of the competition?

Companies can ensure that their virtual customer engagement strategies align with changing customer preferences and technological advancements by regularly collecting and analyzing customer feedback and data. They should invest in innovative technologies that enhance the customer experience, such as AI-powered chatbots or personalized marketing automation. Companies should also stay informed about industry trends and competitors' strategies to continuously evolve and stay ahead of the competition in the ever-changing digital landscape.